Revenue Marketing Raw

I Watched 500 Marketers at INBOUND Realize They're Using 10% of Their Stack

Walk into any HubSpot keynote at INBOUND and ask the room: what percent of your MarTech stack are you actually using? The answer is 10%. Meanwhile, HubSpot just dropped 200+ new features, the innovation gap is widening to a chasm, and most marketers can't keep up. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unpack what INBOUND 25 actually revealed about marketing's innovation crisis: a 20-year investment in websites that's now nearly worthless, the death of traditional search, and the seismic shift from SEO to AEO that's about to vaporize billions of dollars in search marketing budgets. They walk through what HubSpot's roadmap is really telling you about the future — agents, orchestration at scale, true 1:1 personalization through AI — and why the marketers stuck running campaigns the way they did in 2018 are about to be replaced by the ones who learned to operate the new stack. If you're not at 50%+ adoption of your MarTech, this episode is your wake-up call.

We Are Eating Our Young

The marketing industry has a dirty secret: nobody wants to train anybody anymore. Senior marketers complain that new grads can't do the work. New grads complain they were never taught. And in the middle, a generation of marketing talent is being abandoned to learn AI, attribution, and revenue marketing on YouTube. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take aim at the talent crisis the industry refuses to talk about. They argue that marketing needs the same enablement function sales has had for decades, that the MBAs being minted today have no practical skills the modern marketing org actually needs, and that the future of marketing isn't AI or technology — it's human performance. If you've ever asked "why can't we hire good marketers anymore," this episode says the quiet part out loud: it's because we stopped teaching them.

Marketing Ops Can't Run Reports But Sure Let's Add 750 AI Agents

Most marketing teams can't pull a clean attribution report — but they're being told to deploy 750 AI agents by the end of the quarter. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish call out the absurd gap between the AI hype cycle and the operational reality of most marketing departments. They unpack what AI agents actually do (hint: they connect systems and take action across them, not replace your MAP), why the executive pressure to adopt is about to get worse, and the one CEO who fired 80% of his workforce because they wouldn't go all in on AI. They also draw the line between AI as a tool and AI as an extended workforce — a distinction most CMOs haven't internalized yet. If your team has the "grab-it-and-growl" mentality, you'll be fine. If they're still resisting, your job is on the clock.

Why Marketing Ops is Stuck in IT Support Mode and How to Break Free

Marketing Ops was supposed to be the strategic engine of modern marketing. Instead, most teams have been demoted to the ticket queue — running campaigns, managing licenses, cleaning lists, and being asked ”how many pieces of tech can we get you to run?” In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unpack why MarOps got stuck in IT support mode, why Sales is now buying martech directly because Marketing can’t move fast enough, and what the role looks like when you actually rebuild it from a blank sheet of paper. They make the case that the best Marketing Ops leaders are process architects and revenue engineers, not platform administrators — and that the AI moment is the forcing function that will either elevate MarOps to a seat at the executive table or eliminate it entirely. If your MarOps team is buried in tickets, this is the episode that gets you out.

Do We Need a CMO Anymore

The average CMO tenure is down to 20 months. Marketing budgets have ballooned from 4% to 13% of revenue. And every quarter, more boards quietly ask whether the role itself is still necessary. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take on the question every CEO is whispering in the boardroom: do we need a CMO anymore — or should we just promote the Marketing Ops person and call it a day? They unpack why so many CMOs get hired into a job designed to fail, the credibility gap that keeps them from earning a real revenue number, and the uncomfortable truth that the marketers who know how to position every product in the company can't seem to position themselves. If you're a CMO who feels one quarter from being replaced, this episode is the mirror — and the playbook.

Sales Still Thinks You're Uselss And They're Not Wrong

If your sales team thinks marketing is useless, the uncomfortable truth is they're probably right. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish dig into why the sales-marketing divide still exists in 2025 — and why most "alignment" efforts fail. They break down what actually separates the marketing teams that earn sales' trust from the ones that get ignored: a CRO who sees marketing as a revenue driver, a metric that tracks time spent in front of sales and customers, and the end of the marketing-sales-CS fiefdoms that are quietly killing your pipeline. If your CMO and CRO aren't on the same growth scorecard, you don't have an alignment problem — you have a leadership problem.

Why Most Marketers Are Failing to Drive Revenue in 2025

The number-one job of a CMO is to help the company bring in revenue. So why are most marketers still failing at it? In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unpack the credibility crisis facing marketing today — the legacy thinking that still treats marketing as a cost center, the disconnect with sales and finance, and the gap between what CMOs say they do and what their CEOs actually see. They lay out what separates revenue marketers from the rest: a seat at the executive table, hard alignment with sales and the CFO, and the discipline to show attribution, pipeline, and growth — not impressions. If your board can't see your impact on revenue, you've got a PR campaign of your own to run.