ChatGPT Knows Your Competitors Better Than You

The Pedowitz Group went from 10,000 monthly website visitors to 10,000 daily visitors in four weeks. The lever? Answer Engine Optimization — building content that ChatGPT, Claude, Perplexity, and Gemini cite when buyers ask questions. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish walk through exactly how they did it: starting with the questions your customers and prospects are actually asking inside LLMs, building topic clusters that link strategic anchor assets like the Revenue Marketing Index and ROI calculators, and writing pages that aren't sales commercials but answer real buyer questions with unique insights. They also tackle the org-design question every CMO is now wrestling with: what team owns AEO — Web/SEO, Demand Gen, or MarOps? If your buyers are searching inside AI engines and you're still optimizing for Google, this episode is the wake-up call.