Do We Need a CMO Anymore

The average CMO tenure is down to 20 months. Marketing budgets have ballooned from 4% to 13% of revenue. And every quarter, more boards quietly ask whether the role itself is still necessary. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take on the question every CEO is whispering in the boardroom: do we need a CMO anymore — or should we just promote the Marketing Ops person and call it a day? They unpack why so many CMOs get hired into a job designed to fail, the credibility gap that keeps them from earning a real revenue number, and the uncomfortable truth that the marketers who know how to position every product in the company can't seem to position themselves. If you're a CMO who feels one quarter from being replaced, this episode is the mirror — and the playbook.