Marketing Ops vs RevOps

Should Marketing Ops report to RevOps? It's the most contentious org-design debate in B2B right now, and the answer most companies are landing on is quietly killing their ability to do revenue marketing at all. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take the gloves off on the MarOps vs. RevOps reporting question. They argue that the moment marketing loses ownership of its tech stack — whether to IT, to a Sales-led RevOps team, or to a reactive shared-services group — marketing also loses the ability to be a revenue engine. They walk through when RevOps under a COO actually works, why a reactive RevOps function plus a reactive MarOps function equals a slower, dumber organization, and what marketing leaders need to understand about MarOps before they hand it off to someone else. If your CFO is asking "why don't we just consolidate this," send them this episode first.