We Are Eating Our Young

The marketing industry has a dirty secret: nobody wants to train anybody anymore. Senior marketers complain that new grads can't do the work. New grads complain they were never taught. And in the middle, a generation of marketing talent is being abandoned to learn AI, attribution, and revenue marketing on YouTube. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish take aim at the talent crisis the industry refuses to talk about. They argue that marketing needs the same enablement function sales has had for decades, that the MBAs being minted today have no practical skills the modern marketing org actually needs, and that the future of marketing isn't AI or technology — it's human performance. If you've ever asked "why can't we hire good marketers anymore," this episode says the quiet part out loud: it's because we stopped teaching them.