Revenue Marketing Raw
Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function.
The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards that don't tie to revenue, Marketing Operations leaders stuck in IT support mode, and founders evaluating where AI moves the needle versus where it's theater.
What makes it different: no guest pitches, no vendor sponsorships, no buzzwords, no scripted talking points. Just two senior practitioners, together representing 40+ years of advising Fortune 500 CMOs, saying the quiet part out loud. Debbie coined the term "Revenue Marketing" in 2010, TPG formalized it in 2012, and she has since authored Rise of the Revenue Marketer and From Backroom to Boardroom. Jeff has authored F the Funnel, The Revenue Marketer, AI Agents Made Simple, and The Attic and The Algorithm, and hosts CMO Insights, where he has interviewed 130+ marketing leaders.
New episodes drop every Tuesday. Watch on YouTube and Vimeo, listen on Apple Podcasts and Spotify, or subscribe to the weekly email at pedowitzgroup.com/revenue-marketing-raw.
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Episodes
Wednesday May 06, 2026
Wednesday May 06, 2026
If your sales team thinks marketing is useless, the uncomfortable truth is they're probably right. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish dig into why the sales-marketing divide still exists in 2025 — and why most "alignment" efforts fail. They break down what actually separates the marketing teams that earn sales' trust from the ones that get ignored: a CRO who sees marketing as a revenue driver, a metric that tracks time spent in front of sales and customers, and the end of the marketing-sales-CS fiefdoms that are quietly killing your pipeline. If your CMO and CRO aren't on the same growth scorecard, you don't have an alignment problem — you have a leadership problem.
Wednesday May 06, 2026
Wednesday May 06, 2026
The number-one job of a CMO is to help the company bring in revenue. So why are most marketers still failing at it? In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish unpack the credibility crisis facing marketing today — the legacy thinking that still treats marketing as a cost center, the disconnect with sales and finance, and the gap between what CMOs say they do and what their CEOs actually see. They lay out what separates revenue marketers from the rest: a seat at the executive table, hard alignment with sales and the CFO, and the discipline to show attribution, pipeline, and growth — not impressions. If your board can't see your impact on revenue, you've got a PR campaign of your own to run.