Sales Still Thinks You're Uselss And They're Not Wrong

If your sales team thinks marketing is useless, the uncomfortable truth is they're probably right. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish dig into why the sales-marketing divide still exists in 2025 — and why most "alignment" efforts fail. They break down what actually separates the marketing teams that earn sales' trust from the ones that get ignored: a CRO who sees marketing as a revenue driver, a metric that tracks time spent in front of sales and customers, and the end of the marketing-sales-CS fiefdoms that are quietly killing your pipeline. If your CMO and CRO aren't on the same growth scorecard, you don't have an alignment problem — you have a leadership problem.