Marketing Workforce of the Future

Everyone is talking about AI replacing marketers. Almost no one is writing job descriptions for the roles coming next. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish go where most marketing leaders are afraid to: what the marketing org chart actually looks like in 2027. The MarOps manager becomes an AI process architect. The demand gen team shrinks because agents are now executing the campaigns. Sales as a function may not survive the decade in its current form. The customer experience function — finally — gets unified across every team that touches a buyer, because AI makes the silos indefensible. They walk through what every CMO should be doing right now: pull the whole marketing team into a room, audit what AI capabilities you actually have in your hands, agree on standards for what AI success looks like inside your team, and build the multi-year capability map. They also tackle the question nobody wants to answer out loud: between sales and marketing, which function gets blown up first? If you're hiring, restructuring, or planning headcount for next year, this is the episode that should change how you write the org chart.